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# Yo La Tengo’s Ira Kaplan on surviving the music biz with integrity
- URL: https://www.hypebot.com/yo-la-tengos-ira-kaplan-on-surviving-the-music-biz-with-integrity-2/
- Published: 2023-02-10T17:12:17.000Z
- Updated: 2023-02-10T17:25:48.000Z
- Description: Yo La Tengo’s new album, “This Stupid World,” mark’s the band’s 40th year. It’s a strong record from a group that Pitchfork called “indie rock’s most steadfast institution.” So we. Continue reading [https://www.hypebot.com/hypebot/2023/02/yo-la-tengos-ira-kaplan-on-surviving-the-music-biz-with-integ
- Author: Bruce Houghton
- Tags: DIY Advice & Tips, Indie Music, Music Business, DIY musicians, music, music industry, musician, musicians, #wp, #wp-post, #Import 2026-01-21 09:44

Yo La Tengo’s new album, “This Stupid World,” mark’s the band’s 40th year. It’s a strong record from a group that Pitchfork called “indie rock’s most steadfast institution.”

So we shouldn’t have been surprised when a link in the [Pitchfork album review](https://pitchfork.com/reviews/albums/yo-la-tengo-this-stupid-world/?ref=hypebot.com) resurfaced a piece Hypebot published way back in 2013.

**This week’s Flashback Friday post, [“Yo La Tengo’s Ira Kaplan On Surviving The Music Biz With Integrity](https://www.hypebot.com/yo-la-tengos-ira-kaplan-on-surviving-the-music-biz-with-integrity/),” is a must-read primer on navigating the music business:**

![](https://storage.ghost.io/c/3a/95/3a957c06-c825-4057-9939-0a274cc16d23/content/images/merchbar-imgix-net/product/174/7292/7842802958510/ao9nl2tdyltblue-quality-60-amp-auto-compress-format-amp-w-750.jpg)

“This Stupid World”

Yo La Tengo is a band that, for many, symbolizes indie rock as both a genre and a worldview. DJ Jesse Jarnow’s even written a book on the band in relation to indie rock. Earlier this week, singer/guitarist Ira Kaplan appeared at Ohio University, where he discussed such topics as how Yo La Tengo has maintained its credibility over the years even as they created music for commercials by major corporate entities.

[***continue reading***](https://www.hypebot.com/yo-la-tengos-ira-kaplan-on-surviving-the-music-biz-with-integrity/)