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# You Just Dropped A New Release, Now What?
- URL: https://www.hypebot.com/you-just-dropped-a-new-release-now-what/
- Published: 2019-04-15T11:28:00.000Z
- Updated: 2019-04-15T11:28:00.000Z
- Description: You had a great marketing plan leading up to your new release, but do you have a plan on what to do after it's released? "Sadly many small labels significantly. Continue reading [https://www.hypebot.com/hypebot/2019/04/you-just-dropped-a-new-release-now-what.html]
- Author: Bruce Houghton
- Tags: DIY Advice & Tips, Indie Music, Music Business, Podcasts, DIY, DIY musicians, indie, music, music industry, musician, musicians, record release, #wp, #wp-post, #Import 2026-01-21 10:00

[![It's Friday & You Just Dropped Your New Release  Now What Do You Do_ 0-5 screenshot](https://hypebot.typepad.com/.a/6a00d83451b36c69e20240a4a11377200b-200wi "It's Friday & You Just Dropped Your New Release  Now What Do You Do_ 0-5 screenshot")](https://hypebot.typepad.com/.a/6a00d83451b36c69e20240a4a11377200b-popup?ref=hypebot.com)You had a great marketing plan leading up to your new release, but do you have a plan on what to do after it's released? "Sadly many small labels significantly cut back their marketing efforts once the album is out," says [Music Biz Weekly](https://www.hypebot.com/hypebot/upward-spiral/) podcast co-host Michael Brandvold. 

**\[[Listen To More Music Biz Podcasts Here](https://www.hypebot.com/hypebot/upward-spiral/)\]**

"It is YOUR job to keep the album alive and active," he continues. "It is YOUR job to keep the momentum moving.

The week he discusses why you need to have a plan for after the release and why you will likely have to be the one to build and execute that plan. Michael even shares a GREAT idea that you can do to keep talking about your new release.

**\[[Listen To More Music Biz Podcasts Here](https://www.hypebot.com/hypebot/upward-spiral/)\]**