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# Your Morning Coffee Podcast #37: Going viral on TikTok • How to fix streaming • The truth about Apple Music payouts • more
- URL: https://www.hypebot.com/your-morning-coffee-podcast-37-going-viral-on-tiktok-how-to-fix-streaming-the-truth-about-apple-music-payouts-more/
- Published: 2021-04-27T12:16:23.000Z
- Updated: 2021-04-27T13:13:17.000Z
- Description: Episode #37 of the “Your Morning Coffee: Weekly News for the New Music Business” podcast with Jay Gilbert and Mike Etchart Episode is now live. Episode #37 Highlights On this episode,. Continue reading [https://www.hypebot.com/hypebot/2021/04/your-morning-coffee-podcast-37-going-viral-on-tiktok-how-
- Author: Bruce Houghton
- Tags: Music Business, Podcasts, #wp, #wp-post, #Import 2026-01-21 09:51

Episode #37 of the “Your Morning Coffee: Weekly News for the New Music Business” podcastwith Jay Gilbert and Mike Etchart Episode is now live.

![](https://storage.ghost.io/c/3a/95/3a957c06-c825-4057-9939-0a274cc16d23/content/images/spcdn-shortpixel-ai/spio/ret_img-q_cdnize/www-hypebot-com/wp-content/uploads/2020/09/coffee-cup-2317201_1280.jpg)

### Episode #37 **Highlights**

On this episode, Jay Gilbert and Mike Etchart discuss:

- How TikTok Chooses Which Songs Go Viral
- What Does It Mean To ‘Fix’ Streaming
- The Truth Behind Apple Music’s Higher Payouts + 5 Key Takeaways From Its Open Letter To Artists
- 3 Facts About Streaming Music Payouts