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# Your Morning Coffee Podcast: Instagram's Lock on Fandom, the 'Swift Effect,' More.
- URL: https://www.hypebot.com/your-morning-coffee-podcast-42/
- Published: 2026-04-07T12:35:13.000Z
- Updated: 2026-04-07T12:35:12.000Z
- Description: Episode 296 of Jay Gilbert and Mike Etchart’s podcast Your Morning Coffee: Weekly News for the New Music Business is available now.
- Author: Your Morning Coffee
- Tags: Podcasts, #beyondwords-skip, News, Music Business, Your Morning Coffee

### **Listen on your favorite** [**podcast platform**](https://bio.to/UloQY6?ref=hypebot.com)**.**

Subscribe to the Your Morning Coffee newsletter [here](https://label-logic.us8.list-manage.com/subscribe?u=735771602810b0eb238d4e814&id=1ffaab59d7&ref=hypebot.com).

**YMC Episode 296 — April 6, 2026**

On this week’s episode of the **Your Morning Coffee podcast**, your hosts Jay Gilbert and Mike Etchart chat about these timely music industry stories:

- **Inside the Digital Marketing Agency that Creates Your Musical Taste**
- **The Architecture of Affinity: How Instagram Facilitates Music Superfandom**
- **The Taylor Swift Effect: Why Music Deals Are Getting Shorter And Smarter**

Plus, don't forget to take the YMC Industry Survey!

Listen right here:

Subscribe to the Your Morning Coffee newsletter [**here**](https://label-logic.us8.list-manage.com/subscribe?u=735771602810b0eb238d4e814&id=1ffaab59d7&ref=hypebot.com)**.**

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