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# Your Morning Coffee Podcast #43: Spotify ARPU • YouTube pays $4B • SVOG controversy • TikTok hits • more
- URL: https://www.hypebot.com/your-morning-coffee-podcast-43-spotify-arpu-youtube-pays-4b-svog-controversy-tiktok-hits-more/
- Published: 2021-06-06T12:50:00.000Z
- Updated: 2021-06-07T12:25:47.000Z
- Description: Episode #44 of the “Your Morning Coffee: Weekly News for the New Music Business” podcast with Jay Gilbert and Mike Etchart Episode is live. Episode #43 Highlights Jay Gilbert and Mike Etchart chat. Continue reading [https://www.hypebot.com/hypebot/2021/06/your-morning-coffee-podcast-43-spotify-arpu-
- Author: Bruce Houghton
- Tags: Music Business, Podcasts, music business podcast, #wp, #wp-post, #Import 2026-01-21 09:48

Episode #44 of the “Your Morning Coffee: Weekly News for the New Music Business” podcastwith Jay Gilbert and Mike Etchart Episode is live.

![](https://storage.ghost.io/c/3a/95/3a957c06-c825-4057-9939-0a274cc16d23/content/images/spcdn-shortpixel-ai/spio/ret_img-q_cdnize/www-hypebot-com/wp-content/uploads/2020/09/coffee-cup-2317201_1280.jpg)

### Episode #43 **Highlights**

**Jay Gilbert and Mike Etchart chat about:**

- As Spotify’s ARPU Drops, Subscriber ‘Lifetime Value’ Has Grown
- YouTube Says It Paid The Music Industry Over $4B In The Past 12 Months
- Some Venue Owners Get a Federal Lifeline. Others Are Told They’re Dead And More
- TikTok Stars Like Bella Poarch Can Turn Random Songs Into Hits. So Why Not Make ’em Themselves?

**Listen:**