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# Your Morning Coffee Podcast: Creator burnout • success TikTok style • NFTs and how to protect your IP
- URL: https://www.hypebot.com/your-morning-coffee-podcast-creator-burnout-success-tiktok-style-nfts-and-how-to-protect-your-ip/
- Published: 2022-02-28T14:53:33.000Z
- Updated: 2022-02-28T14:53:35.000Z
- Description: Episode #81 of the Jay Gilbert and Mike Etchart hosted Your Morning Coffee: Weekly News for the New Music Business podcast is now live. Episode #81 On the latest episode. Continue reading [https://www.hypebot.com/hypebot/2022/02/your-morning-coffee-podcast-creator-burnout-success-tiktok-style-nfts-a
- Author: Bruce Houghton
- Tags: Music Business, Music Tech, Podcasts, DIY musicians, musician, musicians, Spotify, #wp, #wp-post, #Import 2026-01-21 09:48

Episode #81 of the Jay Gilbert and Mike Etchart hosted Your Morning Coffee: Weekly News for the New Music Business podcast is now live.

![](https://storage.ghost.io/c/3a/95/3a957c06-c825-4057-9939-0a274cc16d23/content/images/spcdn-shortpixel-ai/spio/ret_img-q_cdnize/www-hypebot-com/wp-content/uploads/2020/09/coffee-cup-2317201_1280.jpg)

### Episode #81

On the latest episode of the YMC podcast, Jay Gilbert and Mike Etchart discuss:

- “Making Music Is About Making Assets For Social Media: Pop Stars Battle Digital Burnout” (The Guardian);
- “How TikTok Creators Are Redefining ‘Success’ In The Music Industry” (Yash Bagal)
- “Deadmau5 Manager Dean Wilson Talks DAOs, NFTs, Crypto And How To Protect Your IP In Web3” (Variety).

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