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# YOUR MORNING COFFEE #59:  UMG IPO • $270M in WMG ‘alt income’ • middle-class artists • more
- URL: https://www.hypebot.com/your-morning-coffee59-umg-ipo-270m-in-wmg-alt-income-middle-class-artists-more/
- Published: 2021-09-27T12:43:31.000Z
- Updated: 2021-09-27T12:56:28.000Z
- Description: This 59th edition of Jay Gilbert and Mike Etchart’s “Your Morning Coffee: Weekly News for the New Music Business” podcast is now live. Episode #59 On this latest installment of. Continue reading [https://www.hypebot.com/hypebot/2021/09/your-morning-coffee59-umg-ipo-270m-in-wmg-alt-income-middle-clas
- Author: Bruce Houghton
- Tags: Music Business, Podcasts, music business news, music industry, #wp, #wp-post, #Import 2026-01-21 09:48

This 59th edition of Jay Gilbert and Mike Etchart’s “Your Morning Coffee: Weekly News for the New Music Business” podcast is now live.

![](https://storage.ghost.io/c/3a/95/3a957c06-c825-4057-9939-0a274cc16d23/content/images/spcdn-shortpixel-ai/spio/ret_img-q_cdnize/www-hypebot-com/wp-content/uploads/2020/09/coffee-cup-2317201_1280.jpg)

### Episode #59

On this latest installment of the YMC podcast, Jay Gilbert and Mike Etchart discuss the weeks biggest stories, including:

• Let’s Break Down The Mind-Blowing Money In Universal Music’s IPO  
• Welcome To The New Record Business: Warner Music Group Is Now Generating Over $270m From TikTok, Facebook, Peloton, And Other ‘Alternative’ Platforms Annually  
• Hartwig Masuch Thinks The Music Industry Is Putting Too Much Of Its Money In The Wrong Places  
• ‘Middle Class’ Artists Need Niche, Not Scale

**Listen:**

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