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# YouTube, Eventbrite Partner For Direct Concert Ticketing
- URL: https://www.hypebot.com/youtube-eventbrite-partner-for-direct-concert-ticketing/
- Published: 2018-10-18T11:30:17.000Z
- Updated: 2018-10-18T11:30:17.000Z
- Description: YouTube and Eventbrite have partnered to expand direct concert ticketing on the video platform. Combined with its existing Ticketmaster partnership, YouTube now says it covers more than 70% of the. Continue reading [https://www.hypebot.com/hypebot/2018/10/youtube-eventbrite-partner-for-direct-concer
- Author: Bruce Houghton
- Tags: DIY Advice & Tips, Live & Ticketing, Music Tech, YouTube & Video, Eventbrite, music, Music Business, musician, musicians, YouTube, #wp, #wp-post, #Import 2026-01-21 10:00

[![Youtube_logo](http://hypebot.typepad.com/.a/6a00d83451b36c69e2022ad399f722200d-200wi "Youtube_logo")](http://hypebot.typepad.com/.a/6a00d83451b36c69e2022ad399f722200d-popup?ref=hypebot.com)YouTube and Eventbrite have partnered to expand direct concert ticketing on the video platform. Combined with its existing Ticketmaster partnership, YouTube now says it covers more than 70% of the US ticketing market.

[![image from 2.bp.blogspot.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e2022ad373ee69200c-300wi "image from 2.bp.blogspot.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e2022ad373ee69200c-popup?ref=hypebot.com)

Starting today, fans watching videos on YouTube Official Artist Channels will see Eventbrite listings for live music performances in the U.S. below each video. A “Tickets” button enables purchase directly from Eventbrite. [![Eventbrite_wordmark_orange](http://hypebot.typepad.com/.a/6a00d83451b36c69e2022ad3b9a0b7200b-350wi "Eventbrite_wordmark_orange")](http://hypebot.typepad.com/.a/6a00d83451b36c69e2022ad3b9a0b7200b-popup?ref=hypebot.com)**Big Potential Upside For Artists**

With more than 1 billion monthly users, YouTube’s global audience is a major destination for music discovery. 26% of Millenials and 44% of teens say they already discover live music events on YouTube, according to Nielsen. So today's partnership should offer a boost to d.i.y. and independent artists and venues who use Eventbrite for ticketing. Live events continue to be a major source of revenue for artists, as much as 65% -85%.