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# YouTube, Merchbar Partner For Artist Merch, Vinyl Sales
- URL: https://www.hypebot.com/youtube-merchbar-partner-for-artist-merch-vinyl-sales/
- Published: 2019-10-16T09:47:07.000Z
- Updated: 2019-10-16T09:47:07.000Z
- Description: YouTube and Merchbar have partnered to bring official merchandise sales to the platform. Merchbar has a similar deal with Spotify.
- Author: Bruce Houghton
- Tags: DIY Advice & Tips, Live & Ticketing, Music Business, Music Marketing, DIY, DIY musicians, indie, music, music industry, music merchandise, Music Tech, musician, musicians, Spotify, YouTube, #wp, #wp-post, #Import 2026-01-21 09:55

[![Youtube_logo](https://hypebot.typepad.com/.a/6a00d83451b36c69e20240a4bb2e63200d-200wi "Youtube_logo")](https://hypebot.typepad.com/.a/6a00d83451b36c69e20240a4bb2e63200d-popup?ref=hypebot.com)YouTube and Merchbar have partnered to bring official merchandise sales to the platform. Merchbar has a similar deal with Spotify.Artists with an Official Artist Channel can now add their merchandise and vinyl for sale alongside videos. Fans watching videos on YouTube Official Artist Channels will see a shelf with the artist's branded merchandise and access to the artist’s merchandise on Merchbar’s website. [![image from lh3.googleusercontent.com](https://hypebot.typepad.com/.a/6a00d83451b36c69e20240a4dfda5d200b-450wi "image from lh3.googleusercontent.com")](https://hypebot.typepad.com/.a/6a00d83451b36c69e20240a4dfda5d200b-popup?ref=hypebot.com)Artists must work with one of the 100+ merchandise companies that are [Merchba](https://www.merchbar.com/?ref=hypebot.com)r partners. Collectively they represent 35,000 artists and 1 million merch items. "Merchbar is one of the largest music merchandise aggregator providers globally," YouTube said in a statement. "We're excited by the potential of this partnership in helping artists drive awareness to their own official merchandise while strengthening their connection with their fans."