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# YouTube Offers Official “Creator Playbook” For Best Practices
- URL: https://www.hypebot.com/youtube-offers-official-creator-playbook-for-best-practices/
- Published: 2012-10-09T11:28:00.000Z
- Updated: 2012-10-09T11:28:00.000Z
- Description: Despite being a powerhouse in delivering the world’s visual and audio content, YouTube still goes underutilized by a number of artists and music professionals. It’s not that their content isn’t. Continue reading [https://www.hypebot.com/hypebot/2012/10/youtube-offers-official-creator-playbook-for-be
- Author: admin
- Tags: DIY Advice & Tips, YouTube & Video, #wp, #wp-post, #Import 2026-01-21 10:49

[![Yt-creators-createbettercontent-playbook-400-250](http://hypebot.typepad.com/.a/6a00d83451b36c69e2017d3c979f4b970c-150wi "Yt-creators-createbettercontent-playbook-400-250")](http://hypebot.typepad.com/.a/6a00d83451b36c69e2017d3c979f4b970c-popup?ref=hypebot.com)

Despite being a  
powerhouse in delivering the world’s visual and audio content, **YouTube still**  
**goes underutilized** by a number of artists and music professionals. It’s not  
that their content isn’t *on* the  
platform; instead most are not taking the time to learn how to effectively  
navigate its inner workings in order to ensure their content is best optimized  
for views and shares. Recognizing this, YouTube has provided an official **“Creator**  
**Playbook”** that outlines exactly how to effectively utilize the platform.

  
The  
YouTube Creator Playbook is [a free eBook](http://static.googleusercontent.com/external%5Fcontent/untrusted%5Fdlcp/www.youtube.com/en/us/yt/creators/medias/pdfs/yt-creator-playbook.pdf?ref=hypebot.com) that hopes to make life a bit easier  
for those looking to make the most out of the platform.

It includes tips  
like getting more people to watch your videos and channel, how to cross promote and  
collaborate with other artists, and content basics like metadata, thumbnails,  
playlists and channel pages. It also contains information about using  
YouTube analytics to understand how your content is being viewed along with strategies for building your  
audience and engagements.

The  
eBook comes as YouTube now boasts:

- 800  
million unique visitors per month
- 4  
billion hours of video viewed every month
- 1  
trillion views in 2011 (140 views for every human)
- Over  
one million channels earning revenue in the partner community
- 500  
years worth of YouTube videos being watched on Facebook every day

**Check out the official YouTube Creator Playbook [here](http://static.googleusercontent.com/external%5Fcontent/untrusted%5Fdlcp/www.youtube.com/en/us/yt/creators/medias/pdfs/yt-creator-playbook.pdf?ref=hypebot.com).**

—

***Hisham Dahud*** *is a Senior Analyst for Hypebot.com. Additionally, he is the head of Business Development for [Fame House](http://famehouse.net/?ref=hypebot.com) and an [independent musician](https://soundcloud.com/hishamdahud?ref=hypebot.com). Follow him on Twitter: [@HishamDahud](http://twitter.com/hishamdahud?ref=hypebot.com)*