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# YouTube Passes Twitter As #2 Social Choice For Marketers
- URL: https://www.hypebot.com/youtube-passes-twitter-as-2-social-choice-for-marketers/
- Published: 2012-12-20T13:02:29.000Z
- Updated: 2012-12-20T13:02:29.000Z
- Description: With 160 million users in the United States and 1.4 billion around the globe, no marketer can afford to ignore social media. According to a survey conducted by STRATA, 91.9%. Continue reading [https://www.hypebot.com/hypebot/2012/12/youtube-passes-twitter-as-2-social-choice-for-marketers.html]
- Author: Bruce Houghton
- Tags: Uncategorized, #wp, #wp-post, #Import 2026-01-21 10:49

[![image from msride.ca](http://hypebot.typepad.com/.a/6a00d83451b36c69e2017c34c77063970b-75wi "image from msride.ca")](http://hypebot.typepad.com/.a/6a00d83451b36c69e2017c34c77063970b-popup?ref=hypebot.com)

With 160  
million users in the United States and 1.4  
billion around the globe, no marketer can afford to ignore social media. According to a survey conducted by [STRATA](http://www.statista.com/topics/1164/social-networks/chart/788/social-media-adoption-by-ad-agencies/?ref=hypebot.com), 91.9% of U.S. ad agencies are using social media in client campaigns. The must-have platform for marketers remains Facebook, but YouTube has retaken second place ahead  
of Twitter.

YouTube is currently used by 41.9% percent of the  
responding marketers, while only 36.5% percent use Twitter. The chart shows the adoption of social media  
channels by U.S.  
ad agencies.

[![image from cdn.statista.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e2017d3ef6551c970c-350wi "image from cdn.statista.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e2017d3ef6551c970c-popup?ref=hypebot.com)

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