> ## Content Index
> Fetch the complete content index at: https://www.hypebot.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# YouTube Shorts shares engagement stats, expands Artist Total Reach metric
- URL: https://www.hypebot.com/youtube-shorts-shares-engagement-stats-expands-artist-total-reach-metric/
- Published: 2023-03-31T14:32:25.000Z
- Updated: 2023-03-31T14:32:27.000Z
- Description: Artists who uploaded to YouTube Shorts in January saw more than 50% of their new channel subscribers come directly from their Shorts posts. Fan-created YouTube Shorts also increased the average. Continue reading [https://www.hypebot.com/hypebot/2023/03/youtube-shorts-shares-engagement-stats-expands-
- Author: Bruce Houghton
- Tags: Music Marketing, Social Media, YouTube & Video, DIY musicians, music, Music Business, music industry, musician, musicians, shorts, YouTube, YouTube shorts, #wp, #wp-post, #Import 2026-01-21 09:44

Artists who uploaded to YouTube Shorts in January saw more than 50% of their new channel subscribers come directly from their Shorts posts.

Fan-created YouTube Shorts also increased the average artist’s audience of unique viewers by more than 80%. That effectively means that fans on Shorts are nearly doubling an artist’s total reach on the platform.

![](https://storage.ghost.io/c/3a/95/3a957c06-c825-4057-9939-0a274cc16d23/content/images/storage-googleapis-com/gweb-uniblog-publish-prod/original_images/artist_analytics_windows-of_ken_teal.gif)

YouTube Music head Lyor Cohen shared the new stats week and an announcement that the platform’s Analytics For Artists Audience Reach metric has been expanded to include fan-uploaded Shorts and all official content uploaded by the artist and long-form videos uploaded by fans.

“A multi-format world needs multi-format standards of success – and that’s why we are redefining what reach means for artists on YouTube,” [wrote](https://blog.youtube/news-and-events/lyor-march23/?ref=hypebot.com) Cohen. “Only on YouTube can fans crank up the volume across every format, including long-form videos, livestreams, Shorts, and more.”

**Bruce Houghton* is the Founder and Editor of [Hypebot](https://www.hypebot.com/) and [MusicThinkTank](http://www.musicthinktank.com/?ref=hypebot.com), a Senior Advisor at [Bandsintown](https://www.bandsintown.com/?ref=hypebot.com), President of the[ Skyline Artists Agency](https://skylineonline.com/?ref=hypebot.com), and a professor for the [Berklee College Of Music](https://online.berklee.edu/courses/touring-101?ref=hypebot.com).*