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# YouTube Study Shows An Amazing 50% Of UK Adults Click To Buy
- URL: https://www.hypebot.com/youtube-study-shows-an-amazing-50-of-uk-adults-click-to-buy/
- Published: 2009-04-09T07:11:22.000Z
- Updated: 2009-04-09T07:11:22.000Z
- Description: Will PRS Dispute Hurt Sales? A recent Ipsos MediaCT UK study showed that 50% of adult YouTube users went on to purchase music. 36% bought a CD, 15% bought a. Continue reading [https://www.hypebot.com/hypebot/2009/04/youtube-study-shows-an-amazing-50-of-uk-adults-click-to-buy.html]
- Author: Bruce Houghton
- Tags: YouTube & Video, #wp, #wp-post, #Import 2026-01-21 11:03

[![Youtube wide](http://hypebot.typepad.com/.a/6a00d83451b36c69e201156f16ae67970c-200wi "Youtube wide")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201156f16ae67970c-pi?ref=hypebot.com)  
Will PRS Dispute Hurt Sales?

A recent Ipsos MediaCT UK [study showed](http://news.bbc.co.uk/2/hi/technology/7967908.stm?ref=hypebot.com) that 50% of adult YouTube users went on to purchase music. 36% bought a CD, 15% bought a download and another 7% went on to buy concert tickets. The numbers could spell trouble for the UK music industry since YouTube recently pulled all music videos in the country in a dispute over royalties with rights agency PRS.

Many of those same adults that used YouTube for music discovery support the video channel's takedown. 47% of adults surveyed believe that YouTube was right to take this action. 28% opposed to the move and 25% were unsure.

The same study showed a strong and steady shift among all age groups away from watching videos on TV and towards net viewing.