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# YouTube Takes On TikTok, Triller with ‘YouTube Shorts’
- URL: https://www.hypebot.com/youtube-takes-on-tiktok-with-youtube-shorts/
- Published: 2020-09-14T15:37:39.000Z
- Updated: 2020-09-14T15:45:10.000Z
- Description: YouTube is taking aim at TikTok with a new short 15 second video platform dubbed ‘Shorts’. YouTube Shorts is launching in “early beta” with a handful of new creation tools. Continue reading [https://www.hypebot.com/hypebot/2020/09/youtube-takes-on-tiktok-with-youtube-shorts.html]
- Author: Bruce Houghton
- Tags: Social Media, YouTube & Video, TikTok, #wp, #wp-post, #Import 2026-01-21 09:51

YouTube is taking aim at TikTok with a new short 15 second video platform dubbed ‘Shorts’.

YouTube Shorts is launching in “early beta” with a handful of new creation tools over the next few days in India, and will add more features and expand to more countries in the coming months.

According to YouTube

> **“Shorts is a new short-form video experience for creators and artists who want to shoot short, catchy videos using nothing but their mobile phones. “**

![](https://storage.ghost.io/c/3a/95/3a957c06-c825-4057-9939-0a274cc16d23/content/images/storage-googleapis-com/gweb-uniblog-publish-prod/original_images/shorts_umkqiri.gif)

## What is Shorts?

- “Shorts is a new way to express yourself in 15 seconds or less”
- New tools for creators and artists with access to early beta in India:  
  - A multi-segment camera to string multiple video clips together,
  - The option to record with music from a large library of songs that will continue to grow,
  - Speed controls that give you the flexibility to be creative in your performance,
  - And a timer and countdown to record hands-free.
- [More Info](https://blog.youtube/news-and-events/building-youtube-shorts?ref=hypebot.com)