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# YouTube Telling Labels Not To Count On Big Checks
- URL: https://www.hypebot.com/youtube-telling/
- Published: 2008-12-20T08:59:38.000Z
- Updated: 2008-12-20T08:59:38.000Z
- Description: Just yesterday I wrote about Universal earning an estimated $100 million in 2008 from online music videos. The other major labels are getting big checks too with 80% of the. Continue reading [https://www.hypebot.com/hypebot/2008/12/youtube-telling.html]
- Author: Bruce Houghton
- Tags: Uncategorized, #wp, #wp-post, #Import 2026-01-21 11:03

[![Youtube](https://spcdn.shortpixel.ai/spio/ret_img,q_cdnize/www.hypebot.com/hypebot/images/2008/12/20/youtube.gif "Youtube")](https://www.hypebot.com/.shared/image.html?/photos/uncategorized/2008/12/20/youtube.gif)

  
Just yesterday I wrote about **Universal** earning an estimated **$100 million i**n 2008 from online music videos. The other major labels are getting big checks too with 80% of the money coming from YouTube.

Now [comes word](http://mediamemo.allthingsd.com/20081219/youtubes-music-videos-popular-money-losing-for-now/?ref=hypebot.com) that YouTube is already **in negotiations** with the four major label groups and telling them **not to count on those big checks for long.** The new deals being offer by YouTube and parent Google, which take effect sometime next year, will not add nearly as much cash to label coffers.

**Will the labels balk and not re-sign with YouTube?**  Don’t count on it. With the video site becoming a top choice for music discovery, the labels need YouTube more than YouTube needs them.