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# YouTube Tells Creators: ‘Build A Fanbase, Not An Audience’
- URL: https://www.hypebot.com/youtube-tells-creators-build-a-fanbase-not-an-audience/
- Published: 2014-04-09T11:30:00.000Z
- Updated: 2014-04-09T11:30:00.000Z
- Description: YouTube’s global head of entertainment Alex Carloss is telling creators to move beyond building a large audience and focus on building a fanbase. “An audience tunes in when they're told. Continue reading [https://www.hypebot.com/hypebot/2014/04/youtube-tells-creators-build-a-fanbase-not-an-audienc
- Author: Bruce Houghton
- Tags: DIY Advice & Tips, Music Tech, Social Media, YouTube & Video, #wp, #wp-post, #Import 2026-01-21 10:38

[![image from upload.wikimedia.org](http://hypebot.typepad.com/.a/6a00d83451b36c69e201a3fceadcb1970b-150wi "image from upload.wikimedia.org")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201a3fceadcb1970b-popup?ref=hypebot.com)

YouTube’s global head of entertainment Alex Carloss is telling creators to move beyond building a large audience and focus on building a fanbase. “An audience tunes in when they're told to, a fanbase chooses when and what to watch,” Carloss told atendees of the MIPTV conference in Cannes. “An audience changes the channel when their show is over. A fanbase shares, it comments, it curates, it creates.”

**On Building A Global Audience**

Carloss also touted YouTube's ability to help muscians a global audience. 60% od views for most

[![globe](http://hypebot.typepad.com/.a/6a00d83451b36c69e201a5119a8610970c-150wi "globe")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201a5119a8610970c-popup?ref=hypebot.com)

channels come from outside thier home countries, according to the executive.

Sometimes the global percentage is much higher. "Today, the lion's share of people watching K-Pop videos live outside of Asia – 91% of them outside Korea," [said](http://www.theguardian.com/technology/2014/apr/08/youtube-fanbases-jimmy-fallon-psy?ref=hypebot.com) Carloss. "For so long language has served as a barrier between cultural exchange, but thanks to the power of video and the internet, those barriers are breaking down entirely.”

*Source: [Stuart Dredge](https://twitter.com/stuartdredge?ref=hypebot.com) in [The Guardian](http://www.theguardian.com/technology/2014/apr/08/youtube-fanbases-jimmy-fallon-psy?ref=hypebot.com)*

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