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# YouTube To Launch Subscription Music Service Within Months
- URL: https://www.hypebot.com/youtube-to-launch-subscription-music-service-within-months/
- Published: 2013-10-24T08:58:17.000Z
- Updated: 2013-10-24T08:58:17.000Z
- Description: In what could be the biggest threat to Spotify's growth yet, YouTube is putting the finishing touches on an on-demand subscription music service to launch later this year. The outline. Continue reading [https://www.hypebot.com/hypebot/2013/10/youtube-to-launch-subscription-music-service-within-month
- Author: Bruce Houghton
- Tags: Apps, Mobile & SMS, Music Business, Music Tech, Streaming, YouTube & Video, Android, Apple, Billboard, Google, Hypebot, Spotify, Streaming media, YouTube, #wp, #wp-post, #Import 2026-01-21 10:43

[![YouTube](http://hypebot.typepad.com/.a/6a00d83451b36c69e2019b00455f50970d-150wi "YouTube")](http://hypebot.typepad.com/.a/6a00d83451b36c69e2019b00455f50970d-popup?ref=hypebot.com)

In what could be the biggest threat to Spotify's growth yet, YouTube is putting the finishing touches on an on-demand subscription music service to launch later this year. The outline of the licensing deals were completed in May alongside the launch of Google's All Access music service; and industry insiders have been telling Hypebot about the YouTubes plans for weeks. But now specific details are starting to leak.

In addition to Spotify-like music streaming, YouTube will add video. Mobile is a the center of the company's plans including a free tier that includes unlimited on demand track and album streams, sources tell [Billboard](http://www.billboard.com/biz/articles/news/digital-and-mobile/5763268/youtube-close-to-launching-subscription-music-service?ref=hypebot.com). The paid tier will remove ads and add cached music for offline listening.

Another, likely related leak, pointing to YouTube generated background audio on Android devices was uncovered by the [Android Police](http://www.androidpolice.com/2013/10/22/apk-teardown-youtube-5-2-27-hallelujah-background-audio-is-finally-coming-to-youtube-for-android/?ref=hypebot.com) blog. But will Apple, who have tussled with YouTube and Google in the past, also welcome the addition of a YouTube music service into its app store?

**Will YouTube Care If Users Ever Pay?**

Unlike most music streamers, YouTube and parent Google are less concerned with converting free users to paid subscribers. Afetr all, YouTube is already the go-to music source for many 12-25 years olds; and Google makes billions selling ads alongside content. Mobile ads are proving to be an even more profitable for the net beomouth.

**Beating Beats Music**

[![image from www.hypebot.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e2019b00455e33970d-100wi "image from www.hypebot.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e2019b00455e33970d-popup?ref=hypebot.com)

It also seems likely that YouTube's music service will launch ahead of [Beats Music,](https://www.hypebot.com/beats-music-launch-details-leak/) which sources tell Hypebot is still finishing its licensing deals and building it's platform. The same sources suggest that unlike Spotify, Rdio and likely YouTube, who offer a range of options that allow free listening, Beats Music will be pay only, after a (yet to be determinded) limited free trial.

MORE: [Beats Music Launch Details Leak](https://www.hypebot.com/beats-music-launch-details-leak/)