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# YouTube Turns 10 Years Old Today and The Music Industry Is Frightened
- URL: https://www.hypebot.com/youtube-turns-10-years-old-today-and-the-music-industry-is-frightened/
- Published: 2015-02-13T11:00:00.000Z
- Updated: 2015-02-13T11:00:00.000Z
- Description: Happy Birthday YouTube! You've created an amazing new channel for music discovery. Now it's time to fairly compensate the creators that are making you millions.
- Author: Bruce Houghton
- Tags: Music Business, Music Tech, YouTube & Video, Android (operating system), Bandcamp, Contract, Google, musician, Social Media, Social networking service, The Times, YouTube, Zoe Keating, #wp, #wp-post, #Import 2026-01-21 10:28

**[![10](http://hypebot.typepad.com/.a/6a00d83451b36c69e201bb07f0149b970d-100wi "10")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201bb07f0149b970d-popup?ref=hypebot.com)Happy Birthday YouTube!** 

**You've created an amazing new channel for music discovery. Now it's time to fairly compensate the creators that are making you millions.**

YouTube is turning 10 years old and its importance to the music industry can not be overstated. 300 hours of video are uploaded to YouTube every minute, and a sizable portion of that is music related.Ask anyone under 25 where they check out new music and the vast majority will answer YouTube. Music videos – carefully produced, shot live with an iPhone or just scrolling lyrics – have become essential to music marketing.

YouTube's impressive stats:

- YouTube has more than 1 billion users
- Every day people watch hundreds of millions of hours on YouTube and generate billions of views
- The number of hours people are watching on YouTube each month is up 50% year over year
- 300 hours of video are uploaded to YouTube every minute
- 60% of a creator’s views comes from outside their home country
- YouTube is localized in 75 countries and available in 61 languages
- Half of YouTube views are on mobile devices
- Mobile revenue on YouTube is up over 100% y/y

But many would argue that all of that music related activity has not resulted in commensurate income to musicians. And its clear that – despite a few carefully chosen word from their PR team – Google owned YouTube, like most big corporations, cares much more about their own profits than they do about treating musicians fairly. (Need proof? Check out indie musician [Zoe Keating's recent struggle with YouTube](https://www.hypebot.com/hypebot/2015/01/the-full-transcript-of-zoe-keatings-conversation-with-youtube-rep-.html).)

While we've heard rumors of rate renegotiations with the major labels, it seems doubtful that this inequity will shift significantly any time soon.

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