> ## Content Index > Fetch the complete content index at: https://www.hypebot.com/llms.txt > Use this file to discover other available public pages before exploring further. # YouTube’s Importance Declines As Spotify, Apple Music, Tidal Streams Surpass Music Video Streams For First Time - URL: https://www.hypebot.com/youtubes-importance-declines-as-spotify-apple-music-tidal-streams-surpass-music-video-streams-for-fi/ - Published: 2016-07-05T16:15:21.000Z - Updated: 2016-07-05T16:15:21.000Z - Description: On-demand streaming music delivered by Spotify, Apple Music, Tidal and others grew at an amazing 108% compared to the first half of last year. For the first time ever, those. Continue reading [https://www.hypebot.com/hypebot/2016/07/youtubes-importance-declines-as-spotify-apple-music-tidal-streams- - Author: Bruce Houghton - Tags: Music Business, Music Tech, Streaming, YouTube & Video, Abu Dhabi Media, Amazon.com, Apple Inc., Competition, music industry, Spotify, Streaming media, Universal Music Group, Vevo, YouTube, #wp, #wp-post, #Import 2026-01-21 10:22 [![YouTube-icon-full_color](http://hypebot.typepad.com/.a/6a00d83451b36c69e201bb091b6417970d-150wi "YouTube-icon-full_color")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201bb091b6417970d-popup?ref=hypebot.com)On-demand **streaming music** delivered by **Spotify, Apple Music, Tidal** and others grew at an amazing 108% compared to the first half of last year. For the first time ever, **those streams surpassed YouTube Music video streams**; a fact that's certainly not lost on the labels and publishers currently **negotiating a new contract** with YouTube. \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ [![Youtube_logo](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b8d201b49f970c-150wi "Youtube_logo")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b8d201b49f970c-popup?ref=hypebot.com)There were 209.4 billion on-demand music streams in the first half of 2106, according to[ new data provided by BuzzAngle Music](https://www.hypebot.com/us-music-consumption-up-65-on-demand-streams-grew-58-buzzangle-music-mid-year-report/) in a mid-year report. 114 billion, or more than half of those streams, were audio plays. That marks the first period in which streams from audio services like Spotify and Apple Music exceeded video streams from YouTube, Vevo and and similar services.Both formats experienced growth, with video music stream showing 23% gain for a total of 95 billion. Audio stream plays in the first six months grew 108% over the same period last year. [![image from tctechcrunch2011.files.wordpress.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b7c877e371970b-500wi "image from tctechcrunch2011.files.wordpress.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b7c877e371970b-popup?ref=hypebot.com) **MORE: [U.S. Music Consumption Up 6.5%, On-Demand Streams Grew 58%](https://www.hypebot.com/us-music-consumption-up-65-on-demand-streams-grew-58-buzzangle-music-mid-year-report/)** **\[BuzzAngle Music Mid-Year Report\]** Related articles [![](http://i.zemanta.com/354888853_80_80.jpg)](https://www.hypebot.com/taylor-swift-chose-not-to-fight-youtube-draaft/)[Why Taylor Swift Chose Not To Fight YouTube](https://www.hypebot.com/taylor-swift-chose-not-to-fight-youtube-draaft/) [![](http://i.zemanta.com/354446611_80_80.jpg)](http://www.musicthinktank.com/blog/taylor-swift-made-the-choice-to-not-fight-youtube.html?ref=hypebot.com)[Taylor Swift Made The Choice To Not Fight YouTube](http://www.musicthinktank.com/blog/taylor-swift-made-the-choice-to-not-fight-youtube.html?ref=hypebot.com) [![](http://i.zemanta.com/noimg_NaN_80_80.jpg)](https://www.hypebot.com/adele-25-is-now-available-on-spotify-apple-music-amazon-tidal-deezer-rhapsody-other-music-streamers/)[Adele '25' Is Now Available On Spotify, Apple Music, Amazon, Tidal, Deezer, Rhapsody, Other Music Streamers – hypebot](https://www.hypebot.com/adele-25-is-now-available-on-spotify-apple-music-amazon-tidal-deezer-rhapsody-other-music-streamers/) [![](http://i.zemanta.com/340601066_80_80.jpg)](https://www.hypebot.com/department-of-justice-probing-how-apple-is-strong-arming-record-labels/)[Apple Strong Arms Labels Ahead Of Music Relaunch, Dept. 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