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# “ZUNE… A Killer Idea Diluted By A Ham-Handed Execution”
- URL: https://www.hypebot.com/zune_a_killer_i/
- Published: 2007-01-05T01:05:00.000Z
- Updated: 2007-01-05T01:05:00.000Z
- Description: I had to share this one word for word from columnist David Pogue in The NY Times: "The Zune Micorsoft’s new music player, does something amazingly well that its rival,. Continue reading [https://www.hypebot.com/hypebot/2007/01/zune_a_killer_i.html]
- Author: Bruce Houghton
- Tags: Uncategorized, #wp, #wp-post, #Import 2026-01-21 11:06

I had to share this one word for word from columnist David Pogue in [The NY Times](http://www.nytimes.com/2006/12/28/technology/28pogue.html?ex=1324962000&en=ad8f93f2ee6a8985&ei=5090&partner=rssuserland&emc=rss&ref=hypebot.com):

[![Zune_logo_31](https://hypebot.typepad.com/hypebot/images/zune_logo_31.jpg "Zune_logo_31")](http://hypebot.typepad.com/.shared/image.html?/photos/uncategorized/zune%5Flogo%5F31.jpg&ref=hypebot.com)

"The Zune Micorsoft’s new music player, does something amazingly well that its rival, the  
iPod, doesn’t do at all: It lets you beam songs or photos wirelessly to  
another Zune. It’s easy and fast, and it could be a great way to  
discover new music recommended by your friends.

[![Zune3_5](https://hypebot.typepad.com/hypebot/images/zune3_5.jpg "Zune3_5")](http://hypebot.typepad.com/.shared/image.html?/photos/uncategorized/zune3%5F5.jpg&ref=hypebot.com)

  
In practice,  
there’s more to the story. To avoid lynch mobs from the record  
companies, Microsoft designed the Zune so that beamed songs  
self-destruct after three plays or three days, whichever comes first —  
even, idiotically, your own recordings like college lectures and  
garage-band demos.

**The Zune, therefore, is that classic case: a killer idea diluted by a ham-handed execution.**"