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Sony BMG Names 3 Ditigial VP

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Thomas Hesse has been appointed president of global digital business at Sony BMG Music Entertainment.

Hesse will head the newly created global digital business group and lead the joint Sony BMG technology efforts. Hesse was previously VP of Corporate Strategy at Bertelsmann AG based in New York.

Additionally, Thomas Gewecke has been named Senior VP at Sony BMG's digital business group, and Matt Carpenter has been appointed as Senior VP of Global Digital Operations, both reporting to Hesse.

I'm sure all these fellows are all very talented and deserve our congratualtions; and we applaud their efforts to step out front in the new digital world. But does the world need so many Vice-Presidents? Don't the majors need more creative foot soldiers infiltrating and experimenting and fewer execs spending the artists money on expensive lunches and d first-class flights?

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