Uncategorized

P2P Peer Impact And Live 365

Live365_7Sanctioned P2P application Peer Impact will soon layer streaming radio into its service provided by Live365. According to Digital Music News, "Peer Impact, owned by Saratoga Springs, NY-based Wurld Media, recently launched a closed, peer-to-peer environment that rewards members for sharing tracks. Prior to launch, the company closed licensing negotiations with all four major labels, while also completing a slate of indie deals as well. Now, the offering thickens, with Live365 powering thousands of user-generated, online radio stations. That will help to stimulate track discovery among Peer Impact members, while also increasing user stickiness."

"Peer Impact will deliver major label content as WMA-protected tracks. That approach presents some challenges, with a large number of digital music users accustomed to unfettered trading of open MP3s. But Peer Impact is tinkering with a rewards package (for users)…Others including online digital music store PassAlong, which offers points to tastemakers for generating new purchases."

Share on: