How To Start A Label On A Shoestring And Sell Millions? Just Ask Victory's Tony Brummel.
How do you start and run a record label on a relative shoestring that nurtures several acts that easily sell 500,000 copies each without much radio play, MTV, or expensive marketing plans? You can bet that a bunch of label honchos would like to know the answer to that one.
To get the answer all they have to do is ask Victory Records head Tony Brummel; and believe us he'll tell ya:
"We're in the Victory Industry. Fuck the record industry."
"All of my employees are fanatics. My bands are fanatics. I'm the leader of a cult..."
Read the entire amusing and enlightening Onion AV Club Interview here.
