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Fall Out Boy Creates Successful Viral Campaign With MyLocalBands.com

Fall_out_boy_mainEMO faves Fall Out Boy are partnering with both Google Maps and MyLocalBands.com in a novel approach to creating viral buzz for their first ever leap to arenas with openers All American Rejects and indie mySpace favs Hawthorne Heights.

Fans generate points by purchasing tickets, emailing friends and posting pictures on the site. The city whose fans get the most total points get a Mylocalbandsfree show by the band. Daniel Kruchkow, vice president of Digital Media & Commerce at Island Def Jam told Digital Music News that after only two weeks "pre-sale tickets have been sold out clean as a result of the page, and 20,000 users have already signed up for the roadmap...Almost 50,000 emails have been sent to friends..."

Expeerience it yourself here.

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