You may have never heard of StubHub, but live music fans who aren't used to getting on the guest list certainly have. Inc. Magazine has just named StubHub the 8th fastest growing private company in America. Within the retail sector, StubHub finished as the top company overall, its three-year growth rate surpassing the second ranked retailer by more than 500 percent.
Dubbed "Where Fans Buy & Sell Tickets", StubHub is a fan ticket marketplace enabling people to buy and sell tickets at market value to a sporting events, concerts, theater shows and other live entertainment events, sometimes even those that are "sold out".
Most in the music industry, perhaps more comfortable with the Ticketmaster/Live Nation axis, have not embraced StubHub. But didn't P2P and the net teach the industry the need to go where the fans are? Increasingly, live music fans are headed to StubHub.