- No amount of money, pressure, cleverness, 'viralness', advertising, MySpace pandering, p.r., community building, or 'story' telling, etc. can save a crappy product. People don't give a flying snake.
- No matter how 'cool' you are, someone else is probably 'cooler'. And if you are the 'coolest', you probably won't be that for long.
- You don't find or create community. Community happens...well...sometimes.
- Any agency or person who says they are a viral marketing expert is full of it. And this is damaging to the entire industry.
- Companies with pure hearts will trump companies with money in the end.
- The bar is set excruciatingly low.
Excerpted from Horse Pig Cow via BlackRimGlasses
