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LA's KCRW-FM has been awarded a $500,000 grant from The Annenberg Foundation to develop business models to sustain webcasting activities and further its innovative online Kcrwlogo_lores_4music service.  The station has been a pioneer on the Internet launching three live streams (simulcast, all-news and all-music) in 1999.

KCRW's GM Ruth Seymour believes that “public broadcasting faces unique challenges in the online world. We have spent years educating the audience about the relationship between listenerRadio_9 contributions and programming. But that relationship doesn’t appear to resonate online. Many users listening on the Web may not even understand that they are hearing a real radio station. This is especially true for KCRW’s most successful podcast programs.”

Currently, generates more than 1.6 million live streaming hours per month. In January  nearly 1 million podcasts were downloaded.