"This decline is steeper than we expected, but in some ways it means we'll get to the bottom faster, and after that there's growth," WMG head Edgar Bronfman said during a discussion on CNBC.
His carfully planned solution that somehow will take months if not years to impliment? "We're going to be putting out video and ringtones and ringback tones, then connecting them to blogs and ticketing opportunities when the artist goes on tour, merchandising, you name it".
