Citi Bank and and concert promoter Live Nation have created a marketing alliance that leverages Live Nation's integrated music platform including concerts, online ticketing and access to Live Nation Artists to deliver a "comprehensive music experience" to US Citi customers.
Citi's investment will grant the company "official credit card partner" status at Live Nation, giving millions of Citi customers benefits through Citi's recently expanded Private Pass program including access to presale and preferred tickets, box seats at select venues, premium seats, exclusive merchandise and a variety of unique VIP experiences. With Citi base of 150 million credit card accounts this alliance is also designed to drive ticket sales.
