The widget wars continue. trueAnthem has completed its angel round of funding, raising $2 million. Their trueWidget delivers a combination of song streams and both ad supported and paid downloads. trueAnthem first launched in April and early metrics point to an impressive 500% increase in fan exposure for the 5,000 active brand-sponsored widgets in circulation.
Hootie & The Blowfish, Ultraviolet Sound, Nick Black, Celldweller, Ryan Huston and others have created viral widgets that generate millions of impressions for sponsors like Adidas.