Oh Wouldn't It Be Nice? Brian Wilson + USAToday

Capitol Records is partnering with Gannett for the exclusive premiere of Brian Wilson's new album "That Lucky Old Sun" from 8/22 to 9/1. More than 50 Gannett newspaper and TV station websites including USAToday will offer full streaming audio of Wilson's album before its September 2 release. The player will link to Amazon to pre-order the CD, limited edition CD/DVD and digital album.

While it is common for artists to offer promo pre-release web streaming, it's a unique arrangement to stream an album on newspaper and TV websites. For Gannett, it's an opportunity to deliver new music from a respected artist familiar to its core older news audience. Markets were chosen because of size or market, because they have a large Brian Wilson fan base.