Last week Evan Roth was contacted to make a video for a Kanye West produced Jay-Z song from the new for film about B.I.G. as well as (RED)WIRE and the Global Fund to Fight AIDS in Africa. The finished product, which debuted just days later, avoids all the usual rap video cliches with striking resulst. "I’ve been turning down client requests to use Typographic Illustration for 5 years in hopes that one day the phone would ring ans it would be Hova," says Roth. "I’m pretty sure that this is the first rap video to end with a download source code link."
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