When first starting out, growing a fan base is one of the most difficult tasks any artist faces. At some point, the buzz grows and the momentum kicks in with fans telling their friends and talking about you online. But after your friends and family, where do find those first fans?
Borrow someone else's fans.
The most obvious form of fan borrowing is getting a opening act slot with a band whose fans might like you. Trading gigs with a similar artist in another city works much the same way, but there are other ways to borrow someone else's fans"
- Flyer outside a another band's show
- Park a van with a banner on it outside a major concert
- Buy a local Facebook ad campaign using the names of several similar artists as key words
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