Music Marketing

Update: A Faint Echo Remains

Echo I wrote yesterday about the unfortunate demise of high end online music marketer Echo and a hope that the powerful tools that they and others are creating will triumph over more expensive top down solutions.  Now comes word that a while their offices will close and most Echo employees are leaving by mid-June, a few will be relocated within the larger Ticketmaster organization's LA and Nashville offices.

"From a creative and operational stand point, housing the Web sites, fan clubs, mobile applications, social networks, TV, radio, and video in one facility will enable all existing and future clients the full complement of on-site digital services," said Hannah Kampf, spokesperson for Ticketmaster.

Share on:

2 Comments

  1. I loved the echo toolset, no doubt about it. Most amazing I have seen, but up until a few months ago, so expensive, and being sold only as a take it all or leave it all package as far as I was being offered, that even with corporate backing I was unable to justify the expense. this was amplified by the fact that they were demanding that I pay for services that were overlapping with my existing marketing dept.
    I would love to see the echo tools come back to power a kickapps or ning type of network. That would be something else for sure.

Comments are closed.