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Tommy Mottola Gets Virtual With Planet Cazmo

Planet Cazmo, a virtual world for tweens and teens, has partnered with music industry veteran Tommy Mottola to expand its  Virtual Concert Series and other music and branded content initiatives. Monetization is one the goals of the partnership as they work to bring celebrity content into the virtual world in the form of virtual goods via  microtransactions.

Planet cazmo

Planet Cazmo also announced that Island Def Jam,
and The Jive Label Group will join Interscope-Geffen and Epic presenting artists as part of the Virtual Concert Series. Planet Cazmo has previously hosted virtual concerts with Soulja Boy Tell 'Em, David Archuleta, Jordin Sparks,
Kristinia Debarge, Ciara, Natasha Bedingfield, and The Clique Girlz drawing hundreds of thousands of kids.

From the press release:

"When I saw the work Planet Cazmo had done with record labels, I immediately understood the enormous potential it has as a platform to deliver new ways for fans and bands to interact," said Tommy Mottola. "I knew I had to be a part of it, contributing my relationships and resources to help make this a very big product."

"Tommy Mottola is in a class of his own in the entertainment business, and brings tremendous value to our music and brand initiatives," said Mike Levine, Founder and CEO of Planet Cazmo. "With the Mottola Company and the new record label relationships, Planet Cazmo can establish itself as the premiere online interactive music platform for tweens and teens," said Levine. "Music is at the heart of the Cazmo experience, and our fans have loved the concerts we have done thus far. Our plan is to have a music event on Cazmo every week with music branded virtual goods to sell."

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