UK's Telegraph Uses Hypebot Interview To Teach Lesson To News Industry

From Gatekeepers To Curators

Hypebot's Kyle Bylin recently interviewed Greg Kot, author of "Ripped", a book the analyzes the effect of the Wired generation on the record industry. Earlier this week in an article titiled "Another lesson for the news industry from the record industry", Shane Richmond of the UK's Telegraph named Kyle's interview "worth reading in full",  but said that one paragraph could serve as a lesson to the news industry:

“But the system was inherently flawed; it worked for a long time because the industry basically seized monopoly control of manufacturing, distribution and marketing of music. " said Kot. "Only the best-financed music stood a chance of getting heard, which usually meant bland releases by multimedia celebrities, whether Britney Spears or Creed. Consumers had no other choice put to play along, and pay what the industry demanded. When an alternative emerged, consumers naturally gravitated toward a market that allowed them greater access to more music at a better price.”

"That’s not only a good analysis of what went wrong with the record industry,"  wrote Richmond. "It’s also applicable to all content industries. The challenge they’re facing is the shift from being gatekeepers, controlling the flow of content to the customer, to becoming curators, helping customers find what’s most relevant to them."