A Graphic Look At The Long Tails Of Fans

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It's a bit hard to read, but overall this graphic from The Indie Digest provides a useful and informative look at the range of fan engagement and where music marketers should consider putting their time. The more  engaged a fan is, the higher up in the distribution they appear and the rarer that they are. The most engaged fans are dubbed True Fans as coined by Kevin Kelly. (more)