What a difference a year makes. It seemed appropriate that today's installment revisiting some of our favorite posts during this blog's 5th Anniversary would be last summer's post "Hypebot Infiltrates Columbia Records Site With Anti-Label Ad". After all, only yesterday, it was announced that the revamped Columbia site had vaulted into the ranks of the top 10 music sites globally as part of the Sony family of sites.
From July 2008
There are many reasons why corporate and artist sites should not carry advertising. But the most obvious one is that outside ads change the conversation. In one of the few places that a marketer can completely control their message; they're sharing the stage with outsiders who have a different agenda.
To prove the point, I placed this ad via Google AdWords in rotation yesterday on the front page of the main Columbia Records web site columbiarecords.com:
Major Labels Are Obsolete
R.I.P. or learn and thrive.
Music. Tech. The New Music Business
Hypebot.com
As of this morning for a mere $3.37 in click thru fees, 6417 people visiting Columbia Records flagship site were delivered the message that this company is obsolete. Could that have been worth the share of $3.37 that parent Sony BMG will receive?
- Read a Day #3 update here.
- Sony BMG Insider Responds
- View a snapshot of my Google Adsense account page after the jump
