UK’s 27-7 Enters Canada With CD Warehouse

Canada's digital distributors just got some strong competition. UK based 24-7 Entertainment has signed a deal with Canadian music fulfillment provider and record retailer, CD Warehouse and their MyMusic.Com. Under the agreement, MyMusic will act as 24-7's sales, integration and support representative for their digital distribution platform in Canada.  This partnership is part of a plan for 24-7 Entertainment to penetrate new markets with the help of local partners.

Their first collaboration is the launch of Warner Music Canada’s direct-to-consumer online store Rhino Records.ca.  MyMusic will use the 24-7 technology platform to deliver all digital products  for Rhino  as DRM-free 256 kbit MP3s.

From the press release:

“We understand the importance of transitioning our physical business
into the digital realm. This partnership between 24-7 and MyMusic
provides us with an ideal back-end solution as a part of our D2C
initiative. Our D2C store provides an additional outlet for consumers to
purchase both our physical & digital catalog music in one location
with one shopping basket via a trusted source, therefore not fragmenting
their shopping experience.”, said Ken Berry Warner Music Canada.

“We are very pleased to represent 24-7 Entertainment’s digital
distribution platform in Canada and offer labels, retailers or telcos an
unparalleled download service with the opportunity to sell digital music
seamlessly on their own sites and based on their unique parameters”,
said Stephen Bleeker, CEO & Co-Founder, MyMusic.com. 

24-7 Entertainment with offices in the UK, Germany, Spain and Denmark,
is the leading B2B technology provider specializing in online and mobile
distribution of digital entertainment. Via its comprehensive system, the
company has fulfilled hundreds of millions of commercial and promotional
downloads for major retailers, telcos, software and hardware
manufacturers, record labels and media companies worldwide. With license
agreements in place with over 12.000 labels including all major record
companies, 24-7 Entertainment is a turnkey, one-stop-shop for the
seamless, distribution of digital media.

About MyMusic

MyMusic provides expert digital and physical entertainment solutions to
companies who seek an innovative and attentive approach to their
business. With strong relationships with-in the music industry, MyMusic
brings their considerable experience of physical retail, e-commerce, and
web development to offer scalable, flexible, and unique solutions to
their customers. MyMusic's clients include Indigo Books & Music, Warner
Music Canada, Sony-BMG Canada, Costco, The Shopping Channel, CanWest,
and CBC's Galaxie each of who value the fresh and distinct blend of
service provided by MyMusic. MyMusic also offers web based marketing
solutions and has worked with global brand leaders such as Visa, Coors
Light, Orville Redenbacher, and Coca-Cola.