EMI Music becomes the first major label group to pact with Hulu, the popular U.S. online video service that offers TV shows and movie. EMI will offer concerts and videos from artists on its labels including Virgin, Capitol and Blue Note.
The relationship kicks off today with exclusive content from Norah Jones whose new album “The Fall” debuts this week. The Norah Jones page on Hulu will feature multiple concerts and her entire collection of music videos. An interview with Jones is available on the Hulu blog.
From the press release:
“We think Hulu is an excellent, high-quality environment and a great place to connect with fans. We look forward to making more content available from other artists as well,” said Ronn Werre, President, EMI Music Services and COO, EMI Music North America. “We’re delighted to add Hulu to the growing number of platforms EMI is working with to give fans more of what they’re looking for.”
“The Fall,” which is being released this week around the world, finds Jones experimenting with a new set of collaborators, including Jacquire King, a noted producer and engineer who has worked with Kings of Leon, Tom Waits, and Modest Mouse among others. Jones enlisted several songwriting collaborators, including Ryan Adams and Okkervil River’s Will Sheff, as well as her frequent partner Jesse Harris. King also helped Jones put together a new group of musicians to perform on the album, including drummers Joey Waronker (Beck, R.E.M.) and James Gadson (Bill Withers), keyboardist James Poyser (Erykah Badu, Al Green), and guitarists Marc Ribot (Tom Waits, Elvis Costello) and Smokey Hormel (Johnny Cash, Joe Strummer).