Spotify Experiments With Two New Services
The evolution of Spotify continues with two new levels of service – Spotify Unlimited and Spotify Open. Today's additions each offer new approaches to the on-demand music service's two greatest challenges: how to cost effectively attract new users and how to then convert them into paying customers.
The new Spotify Unlimited offers full ad free access for £4.99 per month on the computer, but without the mobile capability, enhanced sound quality and exclusive content of the more expensive Spotify Premium.
Last month Spotify introduced a number of new features that enabled users to merge music stored on their computer into their Spotify music in the cloud playlist, as well as, more social features via Facebook and Twitter.
Spotify also launched today in the Netherlands.