Myspace Music Collaborates With ReverbNation, Offers New Suite Of Marketing Tools For Artists
Myspace Music has collaborated with ReverbNation to integrate their FanReach product into the Myspace platform. It will be included in a suite of tools that Myspace is introducing to its artist community.
Beginning this month, all artists on Myspace will receive Fan Reach.
This tool enables artists to collect and import email contacts; send targeted communications; view stats for each email sent; and manage their fan relationships from within their Myspace profile. This new suite of tools will also include an enhanced stats and tracking product and shareable song embeds.
In the tools suite, artists will see an overview of their fans, their music plays, and their profile visitors. They will also be able to track fan activity across the web on their Myspace, Facebook, YouTube, and Twitter pages.
Lastly, the new song embed function will enable artists to share their music across the web, as previous apps from other companies have allowed in the past.
At a time when many have outright questioned the dominance of Myspace and industry pundits have even declared a mass-exodus from the site, the fledgling social network is doing everything it can to ensure that artists stay active on the site – even if the fans aren't. While we still recommend that you should keep a homepage – because your Myspace page isn't yours – this free offering from Myspace should appease many artists. Myspace… now with even more glitter.