Moontoast Impulse is a new music app for Facebook that let's fans listen, share, and buy without leaving the site. The entire song transaction occurs within Facebook.
The app lives on an artist's Facebook page; it has a customizable interface. Fans can share individual songs and post them on their wall for their friends to see.
On the back-end, the Moontoast Impulse app lets artists look at top plays, top downloads, and top sales, as well as, who brought what and when.
If you're managing multiple accounts, you can easily toggle between stores.
"We believe social commerce – selling through social sites like Facebook – represents a huge opportunity for artists to take commercial control of their music," Moontoast CEO Blair Heavey told Hypebot. "We designed Moontoast Impulse to help musicians leverage the power of these communities."
Similar technology was used by Big Machine Label Group to boost the online sales of artists like Taylor Swift, Rascal Flatts, and Reba.
The app has no sign-up or subscription costs, but Moontoast, the creator of the app, does take 15% revenue share on all sales through Moontoast Impulse.
In the near future, they will be offering sales of physical merch, an e-mail mailing list builder, and a free download for an e-mail capture widget.
For now, the app is only for use on Facebook, but in the future Moontoast plans to build apps and widgets that can be used everywhere.