Music Marketing

Overview of Direct-To-Fan Marketing Tactics [VIDEO]

image from This talk is long. But if you're an artist or manager that wants to learn more about direct-to-fan maketing, it's great. Mike King of BerkleeMusic delivered this speech at MIDEM last month. It's packed full of King's insights, as well as, thinking from Seth Godin, Clay Shirky, and Hugh MaCleod. Watch the video:

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  1. Just gone done with this, three pages of notes. Thank you, Kyle, this is the single most useful/educational music biz blog post of 2011 so far, I really appreciate the heads-up on this.

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