One Band’s Actual Promo Strategy: Takeover iTunes, Make Fun Of Your Music Collection [VIDEO]
UNLEASH THE PARISIANS AND LET THEM MESS WITH YOUR FAVORITE BANDS. DIGITALLY. That's the headline on YouTube and that's pretty much the some total of the marketing strategy of French band The Parisians. Here's how it works: download 18 specially created covers into your iTunes, turn on the screen saver, they make fun of the covers next to them. Sounds confusing and stupid? Watch the video:
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kind of funny but not really sure how it promotes their music?
how does it promote their music? :30 i never heard of these guys. now I am ’bout to go to their website. marketing in this era requires creativity, not $. [but $ helps]
Love it.
So,the trick is to upload your album multiple times so people who browse random bands have more chances to spot it,or is it to use other artist’s names so someone who is looking for another artist will fall up on your own stuff ?
I think the second option is dangerous,you never know if another artist will get angry and sue you if you use his/her name to promote your own stuff.
“how does it promote their music?”
“I am ’bout to go to their website”
you answered yourself…
You can call it confusing and stupid, but what’s not is that you’re writing about them, as is most other hype-influenced industry blog. So I suppose in addition to the adjectives “confusing” and “stupid” you can add “successful.”