David Pakman: The Best Part Of ‘Social’ Is The Data

"The most exciting thing about everything “going social”… is the data. Our participation online leaves bits of data about ourselves everywhere we go. That data, I have long believed, is gold…"

"It is highly useful for tailoring relevant advertising to us, for example. Advertising gets better if it can be marginally personalized and influenced by what our friends like." – David Pakman, venture capitalist and former eMusic CEO.