Turntable.fm, which grew to 140,000 active users in in first month, may have cracked the social music code - it's enjoyable as both a passive and active music experience. Enter a themed room controlled by 1-5 live DJ's and just listen (at work, for example) as they take turns picking tunes or add your own. There are opportunities to vote, chat and interact. Imagine how it can be used to interact with fans and promote music:
- Invite fans to listen to an artist spin their favorite music either with other band members filling the dj seats or alongside select fans.
- Reward fans in each tour city by naming them dj's in an "Official turntable.fm Band X Party" before or after each show. A band member could stop by for a few minutes and participate in a chat.
- Learn about your fans by asking them to spin their own favorite bands - other than yours.
- Artists could "drop in" announced or unannounced to an existing room of related music and get involved.
What creative ways could you use turntable.fm?