Dunkin' Donuts and Joe Nichols are crosspromoting with Nichols appearing live on Dunkin' Donuts Facebook page.
Mary J. Blige will be honored with a McDonalds 2011 365Black Award.
8th Continent Soymilk is reaching out to mothers with a "Nice Job, Mom: We Rock" campaign that includes a writing contest, money for winners' school music programs and a backstage encounter and school visits from Sara Bareilles.
Alize creates the Alize Mix Squad featuring Nina Sky, DJ Kiss, DJ Rashida, Jessica Who?, DJ Niena Drake, DJ Eque and DJ Dimepiece.
H-P is rolling out a "global celebrity multi-platform campaign" featuring an undisclosed British musician to promote its new Touchpad with Beats with Dr Dre speakers.
Kia Motor sponsors Vans Warped Tour with live acoustic sets to be streamed on the new Kia Soul Lounge Facebook page.
Big brands make their presence known at the upcoming BET AWARDS '11 including Ford with a Ford Focus giveaway.
Clearasil's "Rock Your Skin" campaign combines a Facebook-accessible sweepstakes for a trip to the Lollapalooza Music Festival with a "Rock Your Skin: Vibe + Revive Lounge" for "influencers". And watch out for those street teams!
The House of Marley has announced a headphone line to be released in August.
BACARDI and Live Nation Entertainment team up for the "Best Shared Live" program on multiple platforms include concert cash and Facebook modules on LiveNation.com and Ticketmaster.com.