ReverbNation today launched PROMOTE IT, a platform that both simplifies and adds a layer of analytics to Facebook advertising for artists, labels and promoters. Targeted Facebook ads have been used effectively for several years, but this new ReverbNation tool walks users through the steps of creating and placing ads with questions and suggestions based on beta tests by 10,000 artists and 18,000 campaigns.
"We tried to simplify the process so that anyone can create an effective Facebook music marketing campaign in about 90 seconds and instantly measure the results," ReverbNation's Jed Carlson told Hypebot during an advance tour. Suggested campaign costs range from $25 - $300 including both ReverbNation and Facebook charges.
In addition to offering targeting suggestions and analytics, PROMOTE IT automatically creates a Facebook landing page tailored to the campaign's goals. The four campaign templates as described by ReverbNation include:
Promote a Song – Reach NEW fans and start a buzz
Boosts: Plays, Likes, Downloads, Mailing List, Recommendations
Use it for: Growing your fan base using your best song(s)
Promote Your Facebook Page – Drive traffic to your page
Boosts: Visits, Plays, Likes, Downloads, Mailing List, Recommendations
Use it for: Deeper fan engagement
Promote Your Shows (for Artists, Venues, Promoters) – Get more fans to your concerts
Boosts: RSVPs, Ticket Sales, Friends inviting Friends
Use it for: Packing the house
Promote a Release (coming soon) – Get the word out about your latest creation
Boosts: Sales, Awareness of Release
Use it for: Turning Fans Into Customers
Here's an intro video that describes PROMOTE IT: