Ever since Michael Rapino took the helm at Live Nation, he's been saying he wants to improve the concert going experience at their amphitheaters, and yesterday he announced a variety of upgrades. One addresses a key complaint: the concert giant is now be offering cheaper beer - $4 dollars for a 12 oz. domestic draft (except for Toronto and Houston). As well, the company has "upgraded" its food quality at concession stands, including "restaurant grade" hamburgers, hot dogs, pizza, chicken tenders, and corn dogs. (What "grade" food were they serving before?). Other "upgrades" include:
- Enhanced audio and video capabilities at select venues across the country.
- More concession service areas open as well as adding increased service in VIP club and in-seat areas to match demand.
- At select venues, Live Nation will be inviting food trucks and local food vendors to serve food on site, though, which venues Live Nation has selected was not announced